Wilkinson store launch re-brand

18 April 2011

Wilkinson, a family run business that has 351 stores across the UK, is pleased to announce its re-brand store launch in Hemel Hempstead on Thursday 21st April at 9am. The store is located within the Marlowes Shopping Centre.

To celebrate its fresh look, Wilkinson is delighted to invite the Mayor of Dacorum, Councillor Roger Taylor for the ribbon-cutting ceremony alongside store manager Ravi Mall and Wilkinson's Head of Supply Chain Simon Lowe.

Wilkinson is also delighted to be welcoming the Hemel Hempstead Band, Community Rugby League Coach Stuart McIntyre and Ryan Butcher from local rugby team, Hemel Stags. Both rugby players will be on hand to cut the ribbon and to meet and greet customers on arrival to the store. They will also be available for pictures and to sign autographs.

Wilkinson will continue celebrations throughout the day, with a fully equipped craft table in store for children to enter the competition and get their artwork on the wall!  There will be a free face painter and children's entertainer Magic Martin will be in store from 10am-1.30pm balloon modelling for children and adults.

Customers will also have the chance to enter a raffle and win a Wilkinson product 'hamper', with the proceeds going to the Wilkinson charity of the year, Anthony Nolan. The Anthony Nolan charity finds matches for leukemia patients who are in need of a lifesaving transplant.

The store will receive a fresh new look as part of the company's nationwide initiative to invest in local towns and refresh existing stores throughout the UK. Customers will now find it easier to navigate through the store, with clearer displays and a much brighter shopping environment with extended product ranges.

Store manager, Ravi Mall, comments: "I am delighted with the store's new look, it's a total transformation! The store has been open since 1997 so we have some real history in the area, I'm confident that our customers are going to love the new look, as much as we do. It's a very exciting time for us and we are especially pleased to have The Mayor of Dacorum, Hemel Stags Rugby Club representatives and the Hemel Hempstead Band to provide a day packed with fun and entertainment".

Since its launch over 80 years ago, Wilkinson has remained committed to saving the nation money and promising great quality products.  The business has steadily built up a reputation over the years for innovating and launching new exciting products that meet customers' needs.  Whether its decorating tools, garden seeds and furniture, fashionable home accessories or beauty and toiletries 'must haves', it's almost a guarantee that Wilkinson stocks it and has an attractive price tag to match. For more information on the range offer: www.wilkinsonplus.com


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