Chic Feminine Style for Bonmarche AW 2011

The Bonmarché AW11 collection epitomises chic, stylish separates and gorgeous outerwear in the best of the seasons colour palette.  The range perfectly caters for Bonmarche's confident, mature customer who loves to look good and has confidence in her own style.

The AW11 collection encompasses great daywear from smart office separates to casual weekend pieces as well as sophisticated eveningwear.  The David Emanuel label, now in its seventh season and a favourite with Bonmarche's loyal customers, brings an air of elegance to the collection.

For the epitome of elegance, a key piece for the season is a classic camel skirt which can be worn with a simple black jumper and elegant knee high boots for a sophisticated luxe look.  If you really want to embrace one of the season's biggest trends, then the check overcoat is the must have piece from the collection.  In a mix of plum, cream and black it picks out the key tones of the season and is incredibly versatile.  The range features a stunning mix of simple jewel coloured knits, elegant champagne ruffle blouses and fur trims and accessories to give the look a luxurious twist.  A stunning belted plum shift dress from the David Emanuel collection, is a timeless classic and a key piece for the season.

Camel skirt - £20 / Black knit - £20   

For a more casual weekend look the navy blue duffle which was a key look on the AW11 catwalks is a functional on-trend piece.  Wear with jeans or trousers, it will keep you warm whilst looking every inch the fashionista.  The David Emanuel collection also comprises a bright red quilted jacket which is perfect for an afternoon shopping or even a brisk country walk teamed with a contrasting stripe tee.

The new collection will be available in Bonmarché stores nationwide, online at www.bonmarche.co.uk and via the new telephone order line - 0845 202 4490.